Do you have an idea for a new business venture? 

Here’s the first thing you should do: Stop building. 

We know that you are incredibly excited about your idea. You want to dive right in and create something and launch it into the world. You’re prototyping. You’re coding. You’re brainstorming a business name, creating social accounts, and dreaming up a fancy logo.

But wait!

In your excitement to get started already, you may have skipped a few critically important steps. It’s so easy to pass them by, most first-time founders do.

But here’s what any seasoned entrepreneur knows… Building a valuable company that meets a real need and can grow quickly – maybe even disrupt an entire industry – is a big deal. If everything goes well, you’re going to be investing 5-10 years of your life into this thing.

Don’t skip the part where you investigate whether this is really the best version of your idea. Before you build, do yourself the favor by validating the idea, the market, and the opportunity.

NMotion’s Prelaunch program is designed to help you build a stronger, faster, better company by first setting a solid foundation – not based on assumptions or hypotheses – but by testing, experimenting, and validating the business idea.

At Prelaunch, you’ll learn how to validate your business like a pro. You’ll learn how to do effective customer discovery, implement experimentation & testing using lean startup methodology, complete a business model canvas (no business plans here!), and more.

But this isn’t a survey course where we introduce a few concepts and hope you can implement them on your own. Over the course of eight hours, you’ll spend the majority of your time out in the world talking to customers, testing assumptions, and doing the work.  And along the way, we’ll be there with you providing ongoing mentoring, training, group brainstorming, and support as you refine these skills and learn more about your business.

When we’ve completed the eight-hour class, you’ll have a business you can be confident provides a valuable service to customers you’re excited to help. No guessing. No shot in the dark. No building and hoping customers show up. There’s no silver bullet in Startupland (or anywhere, really) but this process will help you save money, energy, and time,.. and will give you the fuel to build at startup speed in the future.

Prelaunch Schedule

One-day workshops: Coming Soon at FUSE Coworking.

Learn and practice the key skills you’ll need during Prelaunch:
• What is customer discovery? Why is it important?
• What is the Lean Canvas? Why is it better than a business plan for early stage businesses?
• What is Lean methodology and how is it implemented in startups?
• How do you find and interview your early adopters?
• What is the market size and lifetime value of your potential customer base?

At our one-day workshop, you’ll get support with this work through:
• More advanced training on the core concepts
• Group brainstorming
• Two follow-up 30 minute one-on-ones post program to help guide you through any topics you’re struggling with

The goal of our one-day Prelaunch program is to give you a foundation to build your business and a framework to help you test any new ideas. You’ll be putting into practice everything you learned: completing customer discovery interviews, testing out different business models, brainstorming potential customer segments, and maybe even pivoting to a variation of your original idea.



Who can apply

Prelaunch is open to everyone in the community interested in starting a high growth business – from students hacking in a dorm room to folks stuck in a cubicle working on a side hustle. You’ll need to bring a business idea to work on, but it doesn’t have to be the idea you end up with. Female and minority founders are especially encouraged to apply.

How to Apply

Since seating is limited, selection will be competitive. We are looking for compelling ideas, founders who can execute, and anyone interested in rolling up their sleeves to learn, experiment, and grow. To apply, complete the application below.


The one-day workshop will be held at FUSE Coworking (Fifth Floor, 151 N 8th St, Lincoln, NE 68508)


The cost of the one-day workshop is $250. This includes the eight-hour workshop, lunch, and two 30 minute follow-ups with the NMotion team.

Students receive a 50% discount. UNL students may be eligible for a scholarship.



April CycleTBDTBD
*This schedule might change and is listed here as an example reference. We will provide a finalized schedule once you complete the application.





Keevin O’Rourke
Program Manager

Stacy Carlson


Contact Beth McKeon / / (785) 330-3431